Baabak Ashuri specializes in strategic risk management, decision analysis, project finance, and investment analysis under uncertainty. During his graduate studies, he was involved in a variety of multidisciplinary research initiatives, most recently in the Building Construction Program at Georgia Tech. He was also involved in many industrial consulting projects with Chainalytics LLC, IBM Business Informatics Group, and Iran-Raz Construction Management Consulting Inc.

In his Ph.D. dissertation, Dr. Ashuri completed a research project about retail investment analysis. He developed an integrated investment analysis approach to explore retailers’ behavior in competitive, dynamic markets. This economic analysis approach combined real option methodology and game theory to determine when retailers should open stores in developing markets.

Dr. Ashuri is currently a faculty member in the Construction Resource Center at Georgia Tech where he teaches Decision Analysis and Risk Management, Project Management, Construction Scheduling, Building Economics, and Value Engineering at the undergraduate and graduate level and advises Masters and Ph.D. students.

Ashuri, B. (2009). “Managing Uncertainty in Workspace Planning: An Option Valuation Approach of Innovative, Flexible Leases.” Fifth International Conference on Construction in the 21st Century (CITC-V) “Collaboration and Integration in Engineering, Management and Technology”, May 20-22, 2009, Istanbul, Turkey.

Ashuri, B., Rouse W.B., & Bodner, D. (2008). “A real options approach to investment decisions in competitive, dynamic retail markets.” Proceedings of 2008 Hawaii International Conference on System Sciences (HICSS-41), Waikoloa, Big Island, HI.