Value in the services economy is driven and
determined by consumers and delivered through a complex web of relationships. We have developed a conceptual model for understanding the nature, delivery, and exchange of
service value and assessing value network complexity. Read more.
The complexity of the healthcare system makes large-scale and fundamental changes difficult to implement and evaluate. We aredeveloping an online game, Health Advisor, for managing healthcare delivery and in which new products, ideas, concepts and policies can be tried out. Read more.
Ever wonder why so
many ugly, boring
cars make it to the
market? Working
with General
Motors, we
studied the ten
best and worst
cars in the last 50
years, all defined
relative to the market
objectives for these
offerings. Read more.
